With their beauty line and collaboration with Kenzo on it’s way, H&M entices us more news on their latest high-fashion sports collection titled “For Every Victory”. The Swedish fast-fashion retail powerhouse has partnered with their own Swedish olympic team for this upcoming sports collective in celebration of the power of personal victories. For Every Victory campaign commemorates the influence of sport and self-belief in transforming the lives of people.

The new range of sports clothing incorporates contemporary designs together with well-constructed sensibilities, for instance, quick-drying and breathable materials. During the development phase of this collective, the clothes were laboriously tested by the Swedish athletes in relevance to it’s design, performance and wearability, resulting in a product of top-notch quality. The high-fashion sports collective consists of performance tanks, tights, shorts and zipped jackets.

In the campaign, notable personalities are featured for their inspirational achievements whether in life or in sports. It underscores Caitlyn Jenner, reality star celebrity, who dared to stand up for her true identity; Chelsea Werner, a gymnast who has never let Down Syndrome halt her progression in her beloved sport; surfer Mike Coots who still surfs the waves of the seas even though he lost his leg in a shark attack and boxer Namibia Flores who has fought against prejudice to pursue her dreams.

Both the campaign and the collection will be launching on 21st July 2016 in h&m stores and www.hm.com.


1236_FEV_102_sRGB_300dpi 1236_FEV_201_sRGB_300dpi 1236_FEV_203_sRGB_300dpi 1236_FEV_204_sRGB_300dpi 1236_FEV_502_sRGB_300dpi

All Images: Source
In featured image from left to right: Swedish Olympic team, Tomas Hjert (wheelchair rugby), Stephanie Ydström (Athletics: long jump and sprint), Sara Sjöström (Swimming: butterfly and freestyle), Khaddi Sagnia (Athletics: long jump and triple jump), Simon Sjödin (Swimming: medley and butterfly).