Burberry’s new campaign might potentially be the second time they are inducing a game changing industry move.

‘The Patchwork’ is drawn by 26 year old, Luke Edward Hall, a British artist and Central St. Martins graduate who is recognised more for his work in interior design and homeware. He is undeniably an accomplished illustrator as well, evidently from his collaborative work with Burberry. His illustrative style evokes a sense of sophistication and an air of freshness with an additional pop of colours.

Here is an illustration of the The Patchwork bag done by Hall:

Reimagining @burberry for their new campaign #burberry #lukeedwardhall

A post shared by LUKE EDWARD HALL (@lukeedwardhall) on

You can check out more of his whimsical artworks here on his Instagram.

As if they were flaunting a gem that they have found, Burberry has also brilliantly launched a series of ads that places five of Hall’s artwork side by side with high-fashion portrait shots of Burberry regular Edie Campbell and actor Callum Turner, taken by iconic photographer Mario Testino.

Take a look at the campaign video here:

The label’s signature bag from the February Spring/Summer 2016 collection is the highlight of the campaign as they step out of their famously distinctive classic checks. There are more than 3000 designs of The Patchwork available and every piece of The Patchwork is unique and uncommon, none of the styles are the same, as each bag features an original mix of fabrications, from the iconic checks and the English suede to the glossy snakeskin.

Galvanised by the belt buckle of Burberry’s classic trench coat, the signature detail of The Patchwork is its polished buckle. Each design of The Patchwork is also named after a British town, street or village as an added emphasis to its heritage.

The Patchwork retails from $3,795 and selected designs of The Patchwork are available online here. You can also visit the Burberry boutiques for the full list of Patchwork Bags exclusive to the region.

Feature Image: Source